• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 45%

  increase in conversions

• 74%

  increase in ROAS

• 31%

  reduction in cost per conversion

Turning TikTok's halo effect into measurable conversion growth for Turtlebox

• 3.7X

  uplift in Amazon revenue

• 460%

  increase in GMV Max investment

• 3X

  halo total ROAS uplift

Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 50%

  increase in GMV Max spend

• 10%

  overall revenue uplift within 30 days

• 40%

  remaining headroom to scale

Laura Geller unlocked 10% total revenue growth by confidently scaling GMV Max and Smart+

• 11.8%

  more Ad Recall

• 5.6%

  more Favorability

• 6.47s

  Avg. Watch Time

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand